Press & Hospitality

While I haven’t managed an in-house press office directly, I’ve collaborated extensively with leading PR agencies such as Frank, Source, House PR, carefully selecting the right partners for each project and sector.

My role has always centred on creating clear, strategic briefs, setting measurable KPIs, and ensuring each campaign delivered meaningful results. I’ve shaped strong media angles, supplied sell-in materials, provided quotes and interviews, and wasn’t afraid to pivot strategies if plans weren’t delivering — or even rein in campaigns geographically when traction exceeded expectations.

Through these partnerships, I’ve secured national and regional coverage across trade, consumer, broadsheet, and tabloid titles. Every PR strategy I’ve overseen has been fully integrated with digital and influencer activity, ensuring alignment with our social media plans to amplify reach and deliver cohesive, impactful communications.

I’ve also hosted numerous press launches, international and domestic press trips, and influencer experience days — from exclusive MotoGP and Ferrari track experiences to gastronomy tours in Galicia, and curated Chef’s Tables with bespoke drinks pairings. My role was to oversee every detail, liaising with multiple stakeholders to ensure a seamless, premium experience while generating compelling, newsworthy stories.