Sport Strategy & Sponsorship Activation

I’ve been fortunate to work with incredible global sponsorship platforms and help brands maximise their partnerships in meaningful, market-relevant ways. From exclusive hospitality weekends with Ferrari or in the MotoGP Paddock to on-the-ground race day activations and collaborations with world-class talent, I’ve loved bringing these opportunities to life.

A big part of that has involved working closely with hospitality events partners to execute the brand seamlessly throughout live events — creating branded spaces, fan activations, competitions and experiences that not only brought the brand to life but truly engaged with audiences on the ground.

Whether hosting influencers, press and trade guests trackside, or creating natural, engaging content with sports personalities and chefs, my focus has always been on creating memorable experiences and meaningful connections between people and brands.

Pairing the right personalities, environments and experiences together makes magic happen — and it shows in the results, from audience growth to stronger brand positioning and standout media coverage.

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Sports Strategy & Sponsorship Activation