Brand Development - Core Atelier

From Idea to Brand Identity

From idea to brand identity

I’ve been working with Alyssia, founder of Core Atelier, from the very beginning of her business journey. Starting with just an idea and a name, I helped her shape the brand into a confident and recognisable identity.

Together, we developed a brand style, colour palette, and personality that reflect her unique approach — grounding the practice in an Earthy Luxe feel with a Strong Colour Pop to capture her vibrant energy.

To bring the brand to life, I commissioned and directed a photographer and videographer to create a suite of hero images and video content, giving Core Atelier a distinctive visual identity across web and social.

Our collaboration is ongoing: as Alyssia grows her brand and community, I continue to support her in developing and refining her presence, ensuring Core Atelier is not only consistent but also dynamic and engaging.

“Lindsay is an absolute force of nature with the most incredible creative mind. She’s been instrumental in getting my business off the ground, and I couldn’t have done it without her. I’d recommend her to everyone!” Alyssia Kremin, Founder, Core Atelier Pilates