Foundations-First Growth Strategy for Brands Ready to Scale
Roots Marketing Co. provides senior, foundations-first growth strategy for brands, agencies, and leadership teams navigating complexity, change, or expansion.
Most growth problems don’t come from lack of activity - they come from weak foundations.
The Roots Growth Model is a structured approach to growth that ensures brands clarify direction before scaling, plan before investing, and grow in the right order.
Roots Marketing Co is led by Lindsay Fenn, a senior growth strategist with over 20 years’ experience working brand-side, agency-side, and internationally.
Where We Add Value
Businesses preparing to scale or invest serious budget
Brands entering or looking to enter a new market or category
Companies needing clarity before briefing agencies
Brands preparing to pitch for important business
Businesses struggling with alignment or direction at leadership level
Companies seeking senior expertise without a full time appointment