Lindsay Fenn, founder of Roots Marketing Co
Food · Drink · Hospitality. Nothing else.

Marketing that grows from strong roots.

I'm Lindsay Fenn. For 20 years I've helped food and drink brands, restaurants and bars grow, from first market stall to supermarket shelf. The Roots Club puts that expertise in your pocket.

Work with me

The Roots Club is launching soon. Join the waitlist to be first to hear — and get an exclusive founding member offer when we open the doors.

Estrella GaliciaGreene KingTescoSainsbury'sSelfridgesJohn LewisAmazonMatthew ClarkBarrafinaChef & BrewerMetropolitan Pub CoCrystal HeadYeastie BoysSaborEstrella GaliciaGreene KingTescoSainsbury'sSelfridgesJohn LewisAmazonMatthew ClarkBarrafinaChef & BrewerMetropolitan Pub CoCrystal HeadYeastie BoysSabor
A brand event Lindsay deliveredFood and drink work by Roots Marketing Co
About Lindsay

I've sat on every side of the table.

Brand side, distributor side and agency side. I've launched brands from new-to-market to supermarket shelf, built on-trade partnerships for drinks brands, and brought together a festival of more than 200 restaurants.

I work foundations-first. Most growth problems don't come from a lack of activity. They come from weak foundations. Get clear, plan, then grow in the right order. That's the Roots Growth Model, and it's built into everything I do.

37%

uplift in brand awareness delivered for a client

20+

years in food, drink and hospitality marketing

200+

restaurants brought together in one festival

Shelf

brands taken from new-to-market to supermarket shelf

What people say
“Wow Lindsay this is incredible!! Thanks so much. SO much info and a definite direction, the social media ideas are so good! Lots to think about, now I just need to do it!!!”
Kerrie Smith · Infinity Children's Therapy
“I just wanted to say thank you so much, this is superb. You are helping fill the space in my brain which cannot create or write whatever it is that's meant to be there. I read it and am like — yeah, this is what I need!”
Becky · I Do Handmade
“Your site is awesome, I was not expecting it to be so sophisticated!”
Miriam · Azhara Grove Olive Oil
How to work with me

Four ways in.

Launching soon

Join The Roots Club

The marketing expert in your pocket. On-demand answers, templates and seasonal ideas built on my 20 years in the trade.

The Roots Club is launching soon. Join the waitlist to be first to hear — and get an exclusive founding member offer when we open the doors.

See what's inside

Fractional

Senior growth leadership a few days a month, without the cost of a full-time hire.

Consultant

A focused diagnostic and clear direction when you're at a turning point.

Project

A defined piece of work: a launch, a brand foundation or a retail pitch.

For consultancy enquiries, email lindsay@rootsmarketingco.uk