How We Work
At Roots Marketing Co, we work foundations-first. That means starting with clarity before committing time, budget, or resource to activity.
Growth rarely fails because of a lack of effort — it fails because decisions are made without a clear view of what’s actually holding progress back. Our work is designed to bring structure, clarity, and sound judgement at the moments that matter most.
Engagements are designed to meet organisations at different stages of growth — from gaining a clear strategic diagnosis, to setting direction, to providing ongoing senior leadership.
For most clients, the right place to start is the Roots Growth Audit.
The Roots Growth Audit
The Roots Growth Audit is a senior strategic assessment designed to uncover what is really holding a brand’s growth back — before further time, money, or momentum is invested.
This is not a tick-box marketing audit. It is a commercially grounded diagnostic that pressure-tests foundations across positioning, audience, offer, messaging, and growth readiness.
Using the Roots Growth Model, the Audit identifies misalignment, blind spots, and priority actions so leadership teams can make confident decisions and invest with clarity.
What’s Included
Strategic intake and leadership interview
Analysis across all five phases of the Roots Growth Model
Concise diagnostic report with findings, risks, and recommendations
Live walkthrough and Q&A with leadership.
Outcome
From uncertainty and scattered activity - to clarity, alignment, and confident next steps.
A senior strategic diagnostic for brands preparing to grow
The Brand Growth Sprint
The Brand Growth Sprint is a focused strategic engagement designed to turn diagnostic insight into clear, leadership-aligned direction.
Built on the findings of the Roots Growth Audit (or equivalent insight), it provides senior input to define priorities, sequencing, and next steps — reducing risk and creating momentum.
This is not a workshop or ideation session. It is decision-led strategy designed to help leadership teams move forward with confidence..
Typical Focus
Strategic direction and sequencing
Positioning and audience prioritisation
Go-to-market direction
Risks, trade-offs, and assumptions clearly surfaced.
Outcome
Leadership alignment, clear priorities, and a practical roadmap that reduces risk and creates momentum.
Turning insight into clear direction and momentum
Pitch Partner
Pitch Partner provides senior strategic support for agencies and teams navigating complex, high-stakes briefs and proposals.
Working alongside pitch leads, this engagement focuses on brief interpretation, strategic framing, and narrative clarity - ensuring proposals are commercially credible, category-smart, and compelling.
This is not slide production or execution support. It is experienced judgement and strategic clarity under pressure.
Best Suited To
Media and creative agencies
In-house teams responding to complex RFPs
High-value, competitive pitch environments
Brands pitching to multiple-on trade or supermarkets needing insider expertise
Outcome
Clear strategic framing, stronger differentiation, and increased confidence going into high-value pitch decisions.
Senior strategic support for high-stakes briefs and proposals
Fractional Growth Partner
As a Fractional Growth Partner we will provide senior, hands-on strategic leadership for organisations navigating growth, complexity, or change - without the cost or rigidity of a full-time hire.
Working closely with leadership teams, this role brings calm judgement, commercial clarity, and foundations-first thinking to guide decision-making, align priorities, and protect long-term brand value.
This role bridges brand, strategy, and go-to-market, adapting to what the organisation actually needs rather than a fixed task list.
Best Suited To
Scaling organisations with budgets and ambition
International brands operating in or entering the UK
Leadership teams needing senior growth oversight
Organisations wanting senior expertise without a full time hire