Growth Strategy for Membership-Led Wellness Brand

Through Roots Marketing Co, I developed growth strategy support for women’s PT and membership founder Emma Jeffery PT, helping strengthen audience engagement, positioning and long-term community growth.

The focus was on building a stronger foundation for recurring revenue and retention through clearer audience connection, strategic positioning and membership-led growth thinking.

Key areas included:

Audience engagement and community positioning

Designing a sustainable funnel

META Ads strategy with content alignment to funnel
Membership and recurring revenue strategy
Brand messaging and growth foundations
Retention-focused customer journey thinking
Partnership and collaboration opportunities within the wellness space

This work further developed my understanding of wellness audiences, community-led growth and the importance of long-term customer engagement within subscription and membership-based business models.